Nothing matters more than the right message about the issues, an opponent, the voters, a candidate. Nothing will bring a campaign down quicker than a bad message or poorly conceived brand positioning.

Lisa Mayo has spent almost 25 years developing the right message for political candidates, elected officials, ballot initiatives, corporate executives and more. Through meticulous research, thorough analysis and just plain old hard work, Mayo has a keen ability to cut through the noise and go right to the heart of an issue and how it impacts the voters.

Mayo brings a steady hand to the development of the public persona of a candidate. Whether it is a media appearance, an endorsement interview or at the door of a prospective voter, a candidate working with Mayo can always count on being well prepared, well informed and ready for anything tossed their way.